A clinician-reviewed digital service providing non-urgent heart health information and support, designed to complement existing NHS care.
Ask Your Cardiologist is a digital health support service that enables people with heart-related concerns to ask non-urgent questions and receive clinician-reviewed responses.
The service is designed to help users better understand their condition, test results, medications, and lifestyle advice between appointments, without replacing NHS services or clinician consultations.
To ensure safety and clarity, Ask Your Cardiologist does not:
This service is intended for non-urgent questions only.
If you experience symptoms such as:
You should seek urgent medical care immediately by contacting NHS 111, 999, or your local emergency services.
Ask Your Cardiologist is positioned as a non-medical device digital service under current UK regulations.
Jubi CardioCare has engaged with the UK Medicines and Healthcare products Regulatory Agency (MHRA) to seek guidance regarding regulatory classification.
Based on the information provided about the platform’s intended purpose — including cardiovascular health information, patient education, awareness, engagement, and non-urgent clinician-mediated interaction — MHRA indicated that the current functionality appears aligned with providing curated reference information and facilitating interaction with healthcare professionals.
MHRA also highlighted that regulatory status depends on intended use and real-world implementation. Future changes in functionality, including automated responses, symptom triage, risk stratification, or clinical decision support features, may alter regulatory requirements and could bring the platform within medical device scope.
Jubi CardioCare will continue to review functionality regularly and maintain alignment with applicable UK digital health and regulatory expectations.
Jubi CardioCare has been submitted to the NHS Innovation Service as part of its engagement with the UK healthcare innovation ecosystem.
Support engagement has commenced with research and innovation stakeholders, including the Health Research Authority (HRA), where research classification assessment is under consideration, subject to sponsor-related requirements.
Engagement was also initiated with Imperial College Health Partners (ICHP) to explore innovation support opportunities. Following initial discussions, further communication has been requested through designated channels, and follow-up engagement is ongoing.
Jubi CardioCare continues to pursue opportunities for NHS-aligned evaluation, collaboration, and future pilot deployment pathways.
Jubi CardioCare is progressing towards alignment with the NHS Digital Technology Assessment Criteria (DTAC) to support future NHS-facing deployment and partnership opportunities.
Current focus areas include:
**Clinical Safety** Establishing a clinical safety approach aligned with NHS standards, including appropriate governance, risk assessment, clinical oversight, and clear safety disclaimers for non-urgent, educational use.
**UK GDPR and Data Protection** Implementing privacy and data protection measures, including transparent privacy notices, consent processes, secure handling of personal information, and ongoing review of UK GDPR compliance requirements.
**Technical Security** Strengthening cybersecurity and platform security practices, including secure hosting, access controls, encrypted communications, authentication, backup procedures, and vulnerability management.
**Usability and Accessibility** Improving accessibility and user experience to support inclusive use across diverse patient groups, guided by recognised web accessibility principles and usability feedback.
Jubi CardioCare intends to progressively strengthen DTAC readiness as the platform evolves and NHS-aligned opportunities develop.
Data readiness &
ethical AI research
Patient-reported outcomes & trends
UKCA-regulated,
human-in-the-loop AI
We welcome enquiries from patients, clinicians, NHS organisations, employers, and partners.
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